Social Media Optimization is just another part of Search Engine Optimization. SMO is a very big and vast area of marketing. Social networking sites like Facebook, Twitter, YouTube and Linked IN are used to promote your website. SMO is a separate package due to its wide activities and the time consumption.

The aim to implement social media optimization is to get high amount of traffic. The concept of Social Media Optimization was introduced after the increasing popularity of social media sites. Basically, SMO is used to promote the business through social media channels like Facebook, Twitter, and YouTube, Digg etc. Now a days companies use these channels to introduce their new products, brand promotion and promoting the services. The social networking is a good medium to attract visitors. A number of small and large companies are investing on social media marketing (SMM) to promote their business. The involvement of these companies has made this a booming sector and opportunities have been diversified.